![]() My roommates and I would drive into Reading, PA, to hit up Dairy Queen and we’d be yelling ‘Benguit! Hobo! Eeeeew, Curlz!”įounder/Creative Director at NJ-based design firm Element 28, Brett Nichols, tends to initially take a similar approach founded in his design training. “This was kind of hard at first, but then it became fun to drive around and have the ability to identify fonts used in signage and such. “Part of our ‘Introduction to Typography’ course was to memorize typefaces for identification,” she says. Blue Collar Agency Creative Director/Partner April Donovan points out that between companies commissioning new or modified versions of existing fonts, the slew of “hobbyist” fonts flooding the web, and knock-offs, variations-and spin-offs of all of them-finding the name of that font becomes that much more difficult.Īpril recalls having to memorize font names as part of her design school college days. This may be reserved for only the most hardcore typophiles. Repeat as necessary.” Spot identification, or ID on sight “However, the algorithmic and relatively democratic ‘fonts like this’ feature from my closest guess on myfonts (and then typing into the sample text the letters available to match) tends to get me to an answer pretty quickly. “While it may seem like they should be leading me to the right font, they don’t ultimately give me the right answers,” he says. Even so, he confesses that certain font sites aren’t always his first go-to choice. Like many other pro designers, Owen Troy, owner/co-founder of Design des Troy has a veritable “font catalog” in his head. Of course the font-finding websites option may not work for everyone. ![]() ‘s Font Finder lets you browse fonts by Styles and Classification. This article on I Love Typography provides several online font ID tools, including What the Font?!, FontShop and my personal favorite, Identifont. It should come as no surprise that there are several online resources to help you find that font. Lastly, he browses the FontBook app for iPhone and iPad by FontShop International-the undisputed mother of all printed font catalogs (remember those?).Second is to scour his personal collection of 3,121 fonts (!) on his Mac for a match.First “reach out to design buddies” on Skype or IM.Using FontBook as a font identifierĭesigner extraordinaire and Shiny Advertising Creative Director and founder Shannon Stevens takes a stack-ranked “1-2-3″ approach. What I found is that the “correct” is a combination of all of these options, with some interesting nuances in everyone’s unique specifics. We’ve all been there, right? That’s why I recently took an informal poll of some fellow designers on how they “find that font.” I asked them: Do you use a font-identifying website? Consult a “go-to” friend? Do you scour a print catalog hoping you find it? Maybe go about ID’ing through your knowledge of font anatomy? The tough part is when you don’t know the font’s name. You want exactly that font to use in one of your projects. Maybe it’s an oldie but goodie, or a trendy new font that seems to be showing up just about everywhere. Pretty much every designer has seen a font they love on the web, a billboard, packaging, in a magazine…maybe even in a TV commercial.
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